How we Created YLE’s Digital Strategy 2016-2018

Project Details

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PROJECT DESCRIPTION

Together with the YLE’s core group we co-designed the 2016-2018 digital strategy creation process. Building on YLE’s overall strategy Peoplegeeks planned and facilitated the process with around 40 participants.

The initial dialogue between the digital leaders was enabled by inclusive facilitation methods and storytelling through the Lego Serious Play method. The conclusive workshop included sweat and almost tears to squeeze the ideas and energy into relevant strategic entities of same scale. With the help of smart and engaged professionals and skillful and flexible facilitation we succeeded.

“I am very satisfied with the development process. We were able to involve the most skilled digital experts throughout the organization in putting all their expertise and vision into the storytelling and later on into concrete focus areas.”

“It was great thinking to involve the executive team during the development of the strategy, listening and iterating according to feedback. The digital strategy we co-created was confirmed on top level without disagreement.”
Jari Lahti (Chief Strategy and Development officer), Finnish Broadcasting company YLE

 

 


 

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